Amazon Partners With Real Estate Brand, Launching Smart Tech-Heavy Homebuying Program

Amazon is set to upend yet another time-tested industry. And this time? It’s real estate.

The retailer, along with one of the industry’s biggest names, announced a new program this morning that could alter how Americans buy homes—and how they move into them.

The offering—dubbed TurnKey—will allow homebuyers in 15 cities to instantly connect with a pre-vetted, high-rated real estate agent in their area. In exchange for closing with that agent, they’ll get anywhere from $1,000 to $5,000 in Amazon home products, services and other perks.

The program was launched in partnership with Realogy, a longtime industry player and holding company for brands like Coldwell Banker, Century 21, Sotheby’s International Realty and more.